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Being based in the Derbyshire Peak District, we are avid outdoor enthusiasts and were delighted to be asked by a local bike shop to create their new logo design and character. Based in the Hope Valley within High Peak Garden Centre, Bike Garage offer cycle hire, servicing and sales.

Being keen cyclists and mountain bikers meant we have a good understanding of their market and set about creating a character to represent their shop and stand out in a competitive market place. The branding needs to work in a wide range of media: email footers, website headers, signage, hire fleet stickers, pavement signs and clothing, also in full colour and single colour. It also has to work in a variety of shapes, so we have created three versions (square, tall and landscape) to make the most of any space.

After a brief meeting and discussion with the shop owner, we set about creating the character in Adobe Illustrator and “Downhill Dave” (as we affectionately call him) was born. Once approved, we then set about working on the logo typography and we created the brand you see above.

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Stickers we produced for Bike Garage, featuring their new logo, for placing on bike frames

We have worked with businesses large and small, creating logos, brands and illustrations for a wide range of markets and industries. So what ever your logo design, branding or illustration requirements we have the experience and expertise to help.

For a free quote and a chat call the Peak District illustration and branding experts on 01433 208307