Catalogue design through the ages: 1970s

Catalogue design through the ages: 1970s

Here’s the our second blog in our “Catalogue design through the ages” series. This time the 1970’s, the decade of polyester, flares, strikes and dodgy style. It’s also the era that spawned ‘catalogue man’ with his brilliant / comical poses.

retro catalogues, toy catalogue design

A Green Shield Stamps catalogue cover from 1973, and a Triang toy catalogue design from 1970

A page from the 1972 Kays catalogue featuring Coronation Streets Pat Phoenix (looking thoughtful). Also an early 70s Sony catalogue with 2 colour, with single black and white imagery.

A page from the 1972 Kays catalogue featuring Coronation Streets Pat Phoenix (looking thoughtful). Also an early 70s Sony catalogue with 2 colour, with single black and white imagery.

1970 catalogue double page spread

An early seventies catalogue double page spread (rather “un-PC” but very on trend for that time)

Argos 1970s catalogue cover

Argos catalogue cover from 1976 and a Sears catalogue from 1975 (featuring “catalogue man”)

Catalogue Man, 1977 Kays catalogue double page spread design

A “posse of catalogue men” feature on this double page clothing spread from a 1977 Kays catalogue